"A rebrand of Daptone Records - an independent soul- funk- and gospel label, in Bushwick, Brooklyn.
The new logotype is a D made of a stylized bended vinyl, which is a metaphor for Daptone Records. The icon can also be read as audio waves or as an ear.
The color scheme is inspired by vintage concert tickets and the desaturated colors keeps the feeling of Brooklyn.
The new op-art pattern is based on the logotype. But it’s inspired by the tracks of a vinyl record, the safety pattern usually seen on concert tickets and by the groovy pattern sometimes seen on soul- or funk posters ”