"Sparebank 1 is an Alliance of banks collectively forming the second largest bank in Norway, with 352 branches and 6300 employees.
Since the alliance’s foundation in ‘96 the brand had become a feature on Norway’s high streets, but in recent times little had been done to renew the brand or prepare it for the onset of online and mobile banking.
The SpareBank 1 Group decided in 2006 to renew their brand. Mission was hired as main partner on the design process, and the work on defining the end results and objectives commenced.
The key was to achieve an identity that better would help the bank solve their future challenges, and thus reach their goals.”