"This project deals with the development of a visual identity for Fábio Rodrigues’ thrift shop, who has a history of 12 years of experience in the alternative fashion scene of João Pessoa / PB.
The first challenge was to create a stationary enviroment to fit the concept that would mark the beginning of a new Era to the shop.
Even after a long time of existence, this is considered to be the first project to come up with the idea of a key look, having aimed at putting together everything the shop proposes, without losing its identity.
The second challenge was to project a graphic piece, gathering everything developed so far to the essence of funcionalism promoted by the retro design, with a modern touch.
Proofing to be extremely beneficial, financially and functionally, the production was entirely handmade, consequently characterized as one of the main steps of the project.”