"Jim Averdieck vision was to create a range of products made from coconut milk that were healthy but indulgent. After some extensive research we realised that the simple coconut had huge potential.
We wanted to capture the dessert island spirit of the coconut and communicate the collaborative nature of the business. We decided to form The Coconut Collaborative, whose mission is to bring together other like-minded “coconutters” and create amazing things from this incredible drupe.
The design played on the oldest story in the world, Adam & Eve, whom we depicted picking this innocent fruit in order to turn it into ‘forbidden’ pleasures. Our motto is “everyone under one tree”, which we hope says it all. Watch this space for more ‘coconutty’ adventures!”