"This is in theory is a 4 dimensional logo, allowing the viewer to experience the urgency of time in his own space, some confusion intended, naturally calmness is achieved at the last frame, where the loop is revealed.
The word in itself means literally timeless, immortal, non-temporal, is a term integral to Sikh. The most important definition is in Greek ‘αχελωος’ where the word means Water.
The elements used as a branding concept are universal
The color is a decorational medium that will be used according to the needs of the brand in various applications and conditions.