"Lippincott began the journey by taking a sounding of the market, including customer and staff opinions, in an effort to provide solid foundations for the future Viking direction.
The new Viking brand was built with having an impact on the office in mind. The office is where people work, it’s where their tools are, it reflects what people do and how they do it, it’s the heart of a business.
This is how the ‘office pulse’ came to life, a clear idea that Viking is there to help people get the most out of their offices and the time they spend there, ultimately helping the business.
Like magazines, the catalogues carry content such as ‘all you need guides’ and advice on buying big ticket items like copiers, shredders and furniture.
This moves the Viking experience away from thinking about products and into the office world by providing advice and solutions, truly bringing the promise of the renewed brand to life beyond the visual application.