"Rebrand of Val Saint Lambert, Belgian crystal glassware manufacturer, in a collaboration with Creneau International.
VSL was founded in 1826, and it’s well known for its art nouveau and art deco pieces. Also it’s the official glassware supplier to H.M. King Albert II of Belgium.
The new brand identity was thought through a complete market research, and projected into the new logo, stationary, packaging, pos material, campaign images. VSL intended to present itself to the new generations, with a classier, edgier chic.
This speaks through the refined new logo and stylish new house style, with a color twist. New brand colors were implemented into the global branding: Fuchsia, Vert and Blue Marquise. Colors picked up from the VSL crystals, as standing out from the white canvas, which is another strong element.
Project owned and copyrighted by Creneau International N.V.
Designer: Alexandra Mendes”