"BudgetBuild.ru – is an Internet portal, which helps users save on construction or find a contractor job.
Main task: to focus on opportunities to save when using the site.
In order to convey to consumers the basic idea, it was decided to create a sense of “fun”, “easy” to repair, which takes place in a friendly atmosphere.
Textures borrowed from the real objects that are associated with the repair and construction. At the same time, the designer tried to do the collective image that some textures can be interpreted in different ways.
The logo is the ever-changing details (location and size of nails, textures and shapes of letters) that enhance the atmosphere of “fun repair”.”