"Founded in 1896 by Charles and Emile Pathé, this French company boasts an enviable heritage in the entertainment industry.
In a market where parity products predominate, Landor identified Pathé as a destination that offered “more than just a movie.” As a brand, Pathé would need to develop a point of view, a voice.
With the recommended Brand Driver™ – Independence, Innovation, Integrity – Landor conceived of “Charlie” (named after Pathé’s founder, Charles). Charlie, “le coq Pathé,” is the voice and spirit of the company.
The identity is modern and dynamic, innovative and living.”