"Ethnique is a Brazilian fashion and beauty company. Focused on an ethnic audience, it offers cosmetics, jewelery and accessories.
The Roger Oddone Design Studio was given the challenge of visually translating its brand positioning: “To offer exclusive products which allow people to express their original beauty”.
After a period of visual research, it was possible to find some common patterns in hand-crafter fabric and jewels.
By observing the alternate “arrows”, one can see the image o the idea came of constructin a symbol with the initial letter “e”.
The colored stripes were added to transmit a “hand made” aspect and also to give a bright life to the symbol in contrast with the elegant black backgrounds.
Designer: Roger Oddone”