"Using a specific technique of stylizing, a special appealingness and flavor to the symbol were encrypted denoting a genuine luxury devoid of vulgarity.
The image of a minute doggy was created by using whorls which take across a sensation of the silkiness of the hair of a groomed pet and which at the same time give the symbol a special charisma.
Having the font contrast with the symbol makes the doggy not just small but actually minute: it now looks tamed, meek and very well groomed.
The elegance of the graphical image is accentuated by the type of the font used.
The contrast created by the presence of accidental masses is there to emphasize the solidity and dignity of the company and tenderness to the four-footed race.”