Interview with graphic designer Łukasz Ruszel


I’m sure you did not expect it, but  this week we have another young designer from Poland who is sharing his trade secrets.

From what he shares with us, you’ll find out that usually it’s not education that gives you the boost, but passion. A proper research, careful listening  and finding common ground is what you need for a pretty good start. Just let mundane things show you their beauty….and you will find that sometimes, less is more!

And if you are curious to find out our designer’s advice…read the interview!


Question: Can you tell us a little bit about yourself and your background?

Answer: I am a 30 years old graphic designer from Cracow, Poland. I have no formal education in the field, but I always liked drawing and felt especially fascinated by the challenges associated with logo design, that is, communicating a message through the simplest form possible.


Q: Where do you get your daily inspiration?

A: Daily dose comes from the standard internet sources like BehanceLogoLounge, BrandNew, Dribbble, etc., which are always only a click away and filled with an almost endless stream of creatively stimulating projects.

And these are all great and very helpful websites, but through the years I have discovered that it is best to get inspired by things that are a bit more… conceptually separated.

It could be a work of art, old magazine cover, some scientific illustration, or a crack in the pavement. Almost anything, really, as long as it stays in the domain of visual stimuli or evokes some image.

Anyway, the most fruitful inspiration usually comes from the client or the nature of the project itself.


Q: How do you come up with a concept for a logo?

A: Thinking, researching and lots of sketching.


Q: Do you sketch first or work on a computer?

A: Has anyone ever answered that he/she starts with a computer? :-) Pen is first 99% of the time.


Q: What are the steps you pursue in designing a new logo?

A: First, I need to get to know as much as possible about the project from my client.

Next, I like to do my own research on the subject and its visual surroundings. When the topic starts to feel somewhat familiar, I try to come up with as many rough sketches as possible.

After some time I will go through all of these initial ideas and select best of them for further development in vector format. Three or four most interesting concepts get presented to my client to choose from.

From this point forward it is a constant loop of client feedback and modifications to the selected logo design.


Q: What’s the story behind your Centurion Design logo?

A: I was contacted by Conrad Romanow to design a logo for an Australian company providing architectural and interior design visualisations, as well as other marketing materials.

The first surprise was that Conrad spoke quite fluent Polish – a feat that without fail impresses all Poles, as we consider our language to be impossibly difficult to master…

Anyway, it quickly turned out to be no coincidence that Conrad had reached out to me for this job, because we shared a very similar approach to logo design (e.g. strong preference for minimalism and geometric constructions).




Q: How long did it take for you to create the Centurion Design logo and what tool did you use?

A: It took 5 weeks of pen, paper and Corel Draw.


Q: How did you choose the right color and font for Centurion Design logo?

A: My client had a clear preference for the color scheme from the start, so it was more about finding the right shades than proposing some completely new hues.

As of the lettering, we have gone through quite a few alternatives during the design process, but finally settled on a modified Futura font, which not only relates nicely to the geometric structure of the symbol but is also one of the all-time classics (and Stanley Kubrick’s favorite font).

CenturionDesign_refinements_1 CenturionDesign_refinements_2


Q: What was the most challenging part about Centurion Design logo and how did you deal with it?

A: Coming up with something unique, simple and memorable in a surprisingly crowded theme of centurion-based brands.




Q: Lastly, do you have any advice for a beginner logo designer?

A: Stay in school? ;-)


Thank you for the interview, Łukasz Ruszel!


See more of Łukasz’s work on:


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