Bacardi Logo Evolution from 1862 to 2014


Founded in 1862, and family-owned for seven generations, BACARDÍ is one of the most well-known rums around the world today. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels.

The new logo is a creation inspired by BACARDÍ bat hand-drawn designs from the early 1900s. It stays true to the integrity of the original symbol, which in Cuban and Spanish heritage represents good luck, good fortune and family unity.



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