This week we have a new designer willing to share with us from his experience while creating January’s logo of the month.
He is representing Fromsquare, a Polish graphic studio and has created this logo for a sports club. “Klub Biegacza Bolewice” has won us over with it’s simplicity and potent visual message.
Sometimes, keeping it simple is what works best. Enjoy the interview…
Question: Can you tell us a little bit about yourself and your background?
Answer: I’m a brand designer and co-founder of Polish graphic studio Fromsquare. From passion to design and art, we gathered a team, specializes with brand image design and creating 2D animation.
Every day we work and create in Poznan.
Q: Where do you get your daily inspiration?
A: By joining the work on a exact brand or by creating it from the beginning, everything is a inspiration, what is it their daily ecosystem.
Q: How do you come up with a concept for a logo?
A: Through in-depth research, observation, interview, preliminary sketches.
Q: Do you sketch first or work on a computer?
A: Firstly sketches, then work on computer.
Q: What are the steps you pursue in designing a new logo?
- I was looking for ideas and solutions for a long time, I wrote them down.
- The next stage was to confront “pro and con”, collecting opinion and suggestion.
- In the next step, I sat down to display the whole concept.
Q: What’s the story behind your Klub Biegacza Bolewice logo?
A: The most important part of the imaging the brand is the way how it has to be receipt, read and interpreted by people who are in contact with it.
Q: How long did it take for you to create the Klub Biegacza Bolewice logo and what tool did you use?
A: Same logo was made in two days, however whole brand, was made in 2 weeks. Tools which were used for this project are pencils and paper, afterwards Adobe Illustrator.
Q: How did you choose the right color and font for Klub Biegacza Bolewice logo?
A: The black colour, in one of the interpretation, means strong and powerful character. Using it with the white colour, it provides the greatest contrast, resulting in a purity of message that intensifies its message.
Q: What was the most challenging part about Klub Biegacza Bolewice logo and how did you deal with it?
A: My attempt to start jogging, in preparation for the project (laugh). But seriously, the biggest challenge was to make a choice about preparing the identification, where logo is not direct, but is the subject to interpretation. That’s how my satisfaction is even bigger, because I had a possibility to prepare it for people, who perfectly understood the message and preparing intention for theirs project.
Q: Lastly, do you have any advice for a beginner logo designer?
A: Alongside with such a important elements like continuously work on our workshop and grinding skills of observation and interpretation, I would like to quote one thought, which I read a long time ago and which is an incredible important aspect when you start working on any brand:
“One of the things Massimo (Vignelli) taught me about designing identities is that it’s often easier if you find something that has some history, because it might still have a purchase on people imagination.” – Michael Bierut, design studio Pentagram.
Thank you for the interview, Kuba Piechota!
See more of Kuba’s work on: